I partner with leaders to build teams that execute.
Hi, I’m Sofia. I work with early-stage founders and small leadership teams who are ready to move past the weight of carrying everything themselves. My mission is to help you build the clarity, accountability, and management systems required to free up your brain space and focus on high-impact growth.
Coaching rooted in high-impact leadership
I’m a leader and manager in farmed animal advocacy with 7+ years of experience. I’ve coached people through management and leadership challenges as both a manager and a mentor, and I now offer that support directly to founders and team leads.
I’m currently the Executive Director of Hive, a global community of 5000+ farmed animal advocates. I have started and grown Hive from scratch to 7 team members. Hive influenced over 180 people to land impactful opportunities for animals, and we have even spun out a new organisation, Sentient Futures. Hive raised over $500k in funding from Coefficient Giving, the Navigation Fund, EA Animal Welfare Fund and others.
I’ve held management roles at Animal Advocacy Careers and Veganuary. I’ve also supported a small number of charities through project management and operations consulting, including Observatorio de Bienestar Animal and We Animals Media.
My style is kind, direct, and practical. As a manager, I tend to give people a lot of autonomy while staying clear on expectations and accountability. I also have extensive experience leading international teams, and I’m thoughtful about cultural differences and what it takes to build trust across contexts.
The goal isn’t “perfect leadership.” It’s building a team that works.
“I believe that leadership isn't about having all the answers; it's about building a team capable of finding them together.”
My philosophy is built on the essential balance of high standards and deep human care. I’ve seen too many brilliant founders stall because they felt they had to carry the weight of every operational decision alone. I work with you to shift that weight.
When you empower your team with absolute clarity and true ownership, you don’t just get better results—you get your own head space back to focus on the long-term vision. Leadership is a practice of continuous refinement, focusing on the simple, practical changes that compound over time.
What I help with
Management that improves performance: Clear 1:1s, clear expectations, useful feedback, and follow-through that feels human.
Leading international teams: Support with cross-cultural communication, alignment, and building high-trust teams across time zones.
Accountability without micromanagement: Owners, priorities, lightweight systems, and fewer things falling through the cracks.
Performance management (high standards, high care): Naming problems early, handling them cleanly, protecting morale while raising the bar.
Culture people want to work in: Better communication norms, clearer decisions, and less tension.
Hiring and team design: Role clarity, interview loops, avoiding mismatches, and hiring people who raise the standard.
Personal brand as a leader: Clarify your leadership narrative and values to attract talent and trust.
Sustainable leadership: Reducing cognitive load, improving prioritisation, and building rhythms that protect your energy.
Messy execution → simple project management: Turning chaos into priorities, ownership, deadlines, and progress you can feel.
Co-founder + board relationships: Clear roles, aligned expectations, better decision-making, less emotional drag.
Starting something new (idea → pilot): Strengths, direction, co-founder fit, pilot design, and early momentum.
AI support for leaders: Draft messages, clarify expectations, and reduce admin without losing your voice or judgment.